Screenshare allows you to communicate, watch videos, and, of course, play games. Once it launches, you’ll get an overview of Discord’s latest features and updates. Discord will then go through any updates, and you might have to wait a couple of minutes for the interface to launch. Once you’ve downloaded Discord, open the setup file to launch it. I’m using my Windows laptop in my example, but it’s compatible with Android, iOS, Linux, and macOS. Like most online apps, Discord starts with a download. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started. The versatile platform also has a strong focus on community: It’s the ability to build communities that have helped fuel Discord’s growing popularity.Īs the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. Discord boasts over 100 million active monthly users, and its growth shows no signs of dwindling. Initially, they just wanted a way to talk to others in the gaming community. It’s often compared to Slack, and its messaging system works similarly.ĭiscord was the brainchild of Stan Vishnevskiy and Jason Citron. What Is Discord?ĭiscord is a VoIP system that uses a combination of video, voice, and text communication services. This platform is great for those looking for alternatives to the more obvious platforms like Facebook, Twitter, or Instagram.įor marketers who want a different way to communicate with their audience, Discord could be just what they’ve been searching for. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. After all, isn’t it for gamers? That was once the case, but not anymore.ĭiscord has evolved considerably since its official 2015 launch. Or you may know about it, and you’re wondering what it has to do with marketers.
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